Posted: April 13th, 2012 | Author: admin | Filed under: Paid search, Search marketing, SEO | Tags: ppc, search engine optimisation, seo | No Comments »
Often people ask what is better; pay per click advertising or search engine optimisation, aka SEO. I am therefore going to go through the two and explain the main differences and the advantages and disadvantages of each.
For those who don’t know, pay per click advertising is where an advertiser only pays when their ad is clicked on, whereas SEO is the optimisation of your site so that it appears at the top of the organic search rankings.
Google AdWords is the most popular pay per click platform with over 80% market share and is divided into two sections; the search network and the display network. To keep things simple, I am going to compare SEO with the Google AdWords search network. Read the rest of this entry »
Posted: March 20th, 2012 | Author: admin | Filed under: Digital marketing, Search marketing, SEO, Strategy | Tags: SEO company in London, SEO company London | No Comments »
For the purpose of this article, I am going to focus on London as London has small local companies all the way through to large corporates and a large variety of different industries. It also has small one man band companies through to specialised SEO companies. What applies to choosing an SEO company in London will generally apply to your location.
Choosing an SEO company in London can be a difficult task as the SEO industry is not the most transparent. Many agencies work on 6 month or 12 month contracts so the potential loss can be substantial. This short article talks you through what to look for when choosing an SEO Company in London. Read the rest of this entry »
Posted: April 8th, 2011 | Author: admin | Filed under: Digital marketing | No Comments »
The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential.
Digital marketing is no different. Digital campaigns should be focused around delivering a substantial ROI. The only way to achieve this is by having a clear conversion that you can measure on your site, and deliver a CPA (cost per acquisition) lower than the value of the conversion. Read the rest of this entry »
Posted: April 5th, 2011 | Author: admin | Filed under: Digital marketing, Paid search | No Comments »
Pay Per Click Advertising, also referred to as PPC or paid search marketing is a great method of advertising your website online, allowing advertisers to drive targeted traffic to your site, generating sales and sales leads electronically. Read the rest of this entry »
Posted: December 13th, 2010 | Author: neil | Filed under: Digital marketing, general news | 1 Comment »
This post is by a our guest writer Carlton Daniel, a senior associate at Hammonds, a commercial law firm.
The UK is at loggerheads with the EU over how much protection is needed for internet users’ privacy, in particular with respect to the issue of behavioural advertising. The legal position is likely to result in changes which will adversely affect the behavioural advertising sector but the position is not clear. Read the rest of this entry »
Posted: October 14th, 2010 | Author: neil | Filed under: Digital marketing, SEO | 2 Comments »
Once upon a time, an SME decided that it was time to include the digital platform in its overall marketing strategy. The company knew nothing about digital marketing and needed an external agency to help establish them on the internet. Read the rest of this entry »
Posted: September 30th, 2010 | Author: Jack Willis | Filed under: Digital marketing, Search marketing, SEO | No Comments »
Search provides the perfect opportunity for businesses to increase brand awareness and increase sales. Make sure you do not miss an opportunity and overlook digital marketing in your marketing strategy.
Due to the nature of search, search marketing is able to deliver better conversion rates than traditional marketing strategies. Read the rest of this entry »
Posted: August 26th, 2010 | Author: admin | Filed under: SEO, Uncategorized | No Comments »
Search ranking is not all about keyword density and constant new content. Sometimes it’s more about who you know than what you know.
To get a high quality link back to your site, make sure that the page you are linking from is relevant. Read the rest of this entry »
Posted: August 10th, 2010 | Author: admin | Filed under: Reputation Management, Uncategorized | No Comments »
Does a great product sell itself?
Sorry, I don’t think so (disagree if you like – comments are most welcome). This is unfortunate for anybody who feels they don’t have time for marketing, but the reality is that before you or I can even start to judge the quality of the offering we need to know that the product exists. Read the rest of this entry »
Posted: August 10th, 2010 | Author: admin | Filed under: Strategy | No Comments »
Ideas, lots of ideas! We could do this, and I’ve got this fantastic idea that we could use! Right… creativity is great. But what if your great ideas don’t fit in with the target audience or the brand?
It’s a bit like going to the supermarket and buying lots of things that you like, only to come home and realise that you have half the ingredients for a sponge cake and half the ingredients for a Greek salad, so you end up with neither dinner nor dessert in the end. So knowing what you want to achieve is essential. Read the rest of this entry »
